Milwaukee, WI – September 10^th, 2025 — Mid-America Real Estate – Wisconsin is proud to celebrate its 25th anniversary as a trusted leader in commercial real estate. Since its founding in 2000, the firm has set itself apart with a singular focus: retail real estate. By specializing in tenant representation, asset advisory services, retail investment sales, and shopping center management, Mid-America Wisconsin built a reputation for discipline, collaboration, and unmatched expertise in shaping Wisconsin’s retail landscape. More importantly, Mid-America has enabled its clients to make educated decisions regarding their real estate needs.

A Vision for Specialization

Twenty-five years ago, the founders, Dan Rosenfeld and Dan Cohen, saw a clear opportunity: to create a firm solely dedicated to retail real estate at a time when most brokerage companies took a broad, generalized approach. “We believed there was a better way to do retail—by specializing in every segment of the business and aligning fully with our clients’ goals and needs,” said Dan Cohen. “That specialization remains at the core of who we are today.”

From the beginning, Mid-America Wisconsin was designed to provide both retailers and owners with the highest level of service, ensuring every client benefited from deep market knowledge and dedicated expertise.

Meeting Challenges with Discipline

Over the years, the company has remained committed to its approach despite industry pressures to diversify. “One of our biggest challenges—and our greatest strength—has been the ability to stay the course,” said Dan Rosenfeld. “While others offered everything to everyone, we doubled down on our core competencies.”

This clarity of purpose has enabled the company to anticipate trends, stay ahead of industry shifts, and deliver enduring value. As Dan Cohen explained, “Staying relevant means being in front of the trends, finding the best people, and ensuring our teams have the resources they need to excel.”

People and Projects that Define a Legacy

Among the firm’s proudest accomplishments are the people who helped build its culture. “We’ve been fortunate to have team members with us from the very beginning,” said Dan Rosenfeld. “Their dedication has shaped Mid-America Wisconsin’s identity.”

The company has also celebrated major milestones that reflect both growth and impact:

• Partnering with marquee national brands such as Target, Trader Joe’s, Chipotle, and Starbucks.
• Expanding leadership throughout the years with new partners, ensuring long-term stability and vision.
• Launching a Management Company in 2014, enabling true full-service offerings for retail shopping center owners.
• Leading transformative projects including Bayshore Town Center, The Corners of Brookfield, and The Deer District—defining Wisconsin’s most vibrant retail and lifestyle destinations.

“We are believers in the company we keep,” added Dan Cohen. “From our marquee clients to the communities we serve, our success is built on long-term relationships and trust.”

Adapting in a Changing Industry

The commercial real estate landscape has shifted dramatically since 2000 with e-commerce growth and the reshaping of traditional mall-driven retail community centers. Yet, Mid-America Wisconsin has thrived by leaning into its boutique model: locally owned, highly specialized, and quick to adapt.

By staying closely attuned to macro, regional, and local trends, the firm delivers timely, data-driven insights to clients, allowing them to make smarter real estate decisions.

What also sets the Wisconsin office apart is its culture of collaboration. “There exists a trust and confidence among our brokers that you don’t find at other firms,” said Dan Rosenfeld. “Tenant representation and the leasing team work seamlessly together, ensuring our clients receive the best outcomes.”

Looking Ahead

As Mid-America Wisconsin celebrates 25 years, its leadership is focused on the future. The next decade promises growth in new service lines, continued adaptation to the evolving retail environment, and the rise of the next generation of leaders.

“The most exciting part of the future is seeing our people grow and evolve as leaders,” said Dan Cohen. “We are committed to continuing the legacy of excellence while shaping the next chapter of retail real estate in Wisconsin.”

Dan Rosenfeld added: “I’m looking forward to the transition of leadership and the growth of the next two generations of employees. Their vision and energy will define the next 25 years.”

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About Mid-America Real Estate – Wisconsin

Mid-America Real Estate is #1 in retail real estate services in the Midwest, with full-service offices in Illinois, Michigan, Minnesota, and Wisconsin. Our exclusive focus on retail property, combined with cutting-edge technology and unsurpassed service, distinguishes Mid-America within the industry and provides clients with a competitive edge. The total consideration value of leasing and investment sales transactions facilitated in 2024 was $2.28 billion. Mid-America leases and manages more than 50 million square feet of retail space and represents over 270 retailers and other tenants. For more information, visit www.midamericagrp.com.

Media Contact:
Michelle Martin
[email protected]